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Tag: Media

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What is Evergreen content?

Evergreen content is a relatively simple concept, but unless you’re familiar with it already you probably won’t have heard of it before. Once you have a better understanding of what evergreen content actually is, you will realise just how simple and easy it is to apply it to your online
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What is a Google Hangout?

  Google hangout helps to make group conversations easier than ever, you can keep your chit chat going all day long! This is another great service provided by the mighty Google and its all free meaning there is no need for you to save up your pocket money but you
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Book Review: Outsmarting Social Media

  Outsmarting Social Media: Profiting in the Age of Friendship Marketing By Evan Bailyn We are big fans of Evan Bailyn’s work ever since we read his first book; Outsmarting Google – a book that will turn you from an SEO novice to SEO wizard. His style of writing is excellent,
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Book Review: Likeable Social Media

  Likeable Social Media: How to Delight Your Customers, Create an IRRESISTIBLE Brand, and be Generally Amazing on Facebook By Dave Kerpen I read Likeable Social Media a little while ago and I was rather impressed. I wasn’t too sure what to expect, but I feel for any beginners to marketing

Five Changes to Make for Social Media Results

There are five changes to make for social media results; set goals, brighten your Facebook page, advertise your social media accounts, personalise your accounts and connect with competitors.  It is human nature to want the quick fix, the magic bullets that get you a hundred times the results with a

10 Stats from The Presidential Election 2012

  If there was ever an example of how far social media has come – and a demonstration of just how important it can be when used correctly – it was the US Presidential Election 2012. This year we witnessed the US Presidential Election race between Barack Obama and Mitt
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Social Media Expert Interviews: Amy Jo Martin

  Amy Jo Martin founded Digital Royalty three years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.
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Social Media Books For Business Owners

At Giraffe we are compulsive readers; we’re addicted to reading books of all topics. But seeing as this is a blog about social media, we figured it’d be silly to tell you our favourite book about emotional intelligence or deciphering dreams – so here are our top 5 social media

Social Media Expert Interviews: Guy Clapperton

   It is time for another Giraffe Expert Interview, which this week is with Guy Clapperton. Guy speaks regularly on social media and did so in seven countries in 2011. He has written two books on the subject, “This Is Social Media” and “This Is Social Commerce”. He has also
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Social Media Expert Interviews: Dave Kerpen

  This week saw us chat with one of our favourite authors on the subject of Social Media, Dave Kerpen. Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Dave and his wife and