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2019

Social Media News Roundup: October 2019

In social media news this month, Instagram tests a new Invites sticker and a Group Stories feature, Facebook prepares for its new News tab and Pinterest allows users to react to videos on the site. It’s never too late for a party Fed up of trying to organise events without

Facebook

What is a Social Media Influencer?

A short while ago, the phrase social media influencer didn’t exist. Now, it’s a job title and an attractive occupation to young people who want to get a large following on social media and free gifts. But what actually is a social media influencer, and where did the term come

Facebook

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how

2018

Social Media News Roundup: October 2018

In social media news this month, Instagram has added to its Direct Messaging Video Group Chat feature, Facebook has been testing video polls in their ads, Pinterest have added to their advertising features and LinkedIn have been trying to improve the targeting of their Sponsored Content. Who You Gonna Call?

creators

Social Media News Roundup: August ’18 Week 3

In social media news this week, Instagram wants to give you some recommendations, Pinterest widens its advertisements and Snapchat wants to connect Creators and brands. Recommended For You This week, Instagram has been testing a new feature in the news feed – recommended posts. This comes after the success of

Facebook

Social Media News Roundup: July ’18 Week 3

In social media news this week, Facebook makes ads mobile, Instagram reaches into the realms of social media past and Pinterest helps groups out. Ads on the Go This week Facebook has announced an update to its Ads Manager feature, which lets users create and advertise from their mobile. With

2018

Social Media News Roundup: April ’18 Week 3

In social media news this week, Snapchat becomes a foodie, Instagram turns its focus to new camera features, Pinterest updates profile layouts and Facebook tests new features for their Stories. Snapchat is on the Menu Snapchat is working with restaurants to create an augmented reality menu, which is definitely a

baker

Social Media and the Baking Industry

Not long ago, if you told your parents you wanted to be a successful baker, you’d have to head off to catering school, work in a restaurant or open your own cake shop to warrant some success. However, thanks to social media, baking now has a cool, new makeover. Warning: this

2018

Social Media News Roundup: April ’18 Week 1

In social media news this week, Snapchat announces a feature that brings users closer together with video chat, Pinterest creates a ‘following’ tab to spice up users’ inspiration and Facebook expands its ‘Today In’ feature to more cities. “Let’s Catch up on Group Chat!” Say goodbye to meeting up for

A.I.

The Future of Content Writing

The future of content writing is one to look forward to. Content should always be of good quality with a target audience in mind and a story to tell, but what does the next couple of years hold for content writers and the audiences that read their work? When writing

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