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Tag: pr

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Why is Social Media So Good for PR?

Have you ever wondered why Social Media is so good for PR? Social Media is not just about TikTok, Instagram and Facebook. These are three of the most popular platforms. However, the amount of social network sites and tools are endless. Social media exudes a fast-paced and changing enviroment. The
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Using Social Media for PR in a Global Pandemic

Since the pandemic started, the Public Relations game has evolved to say the least. Social Media has also played its part in evolving Public Relations to what it is today. These days, companies that do not use social media to manage their reputation are likely to be drowned out by

Businesses Feeling the Burn of Social Media

Customers and sales are a business’s best friends. Sales achieve revenue – great sales achieve profit. So what happens when businesses forget to address their customers as individuals and fail to meet their expectations, needs and wants? Can a business survive without identifying their customer’s problems or will they just lose

Misconceptions of Public Relations

  When we hear the term ‘public relations’, we all have our own ideas of what it is. Some of us believe that a life in PR means mingling with socialites and having a job that is more fun than work, but it is much more than that. PR and
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What is a ‘press release’?

  Before we approach the task of understanding a press release, it is more important to first clarify where a press release comes from in the first place. Most people will have heard of Public Relations or ‘PR’. PR is all about reputation; the result of what you do, what