Social Media - Giraffe Social

Customer Loyalty

Marketing for Personal Care Products: Building Customer Loyalty

Marketing for personal care products presents a vast pool of creative freedom for social media professionals to dive into and experiment with different content strategies. Additionally, the industry’s close ties with the customer loyalty makes it a valuable opportunity worth investing in. In this blog post, we will outline all

A person using a LinkedIn comapny page in an office setting

B2B

How to Create a Company LinkedIn Page

Having a LinkedIn company page is essential for businesses looking to market themselves and attract top talent. It’s no longer something that business owners and brands can afford not to have. For individual users, LinkedIn is a place for people and companies to network and connect, and hopefully find your

content creation

Culinary Photography: Enhance Your Food & Drink Social Media Presence

In the fast-paced world of social media, visuals capture attention faster than words, and nowhere is this more true than in the food and drink industry. We truly do eat with our eyes first! For this reason, culinary photography will always be an important part of building engagement and showcasing

a yellow sticky note sat on a notebook with text saying competitor analysis

Business

Advanced Techniques in Competitor Analysis on Social Media

Ignoring competitor analysis is one of the biggest mistakes that can be made when launching a social media strategy.

instagram

From Storytelling to Sales: Leveraging Video Content for Brand Growth on Social Media

We’re living in a world where cats play the piano and teenagers become influencers by dancing awkwardly in their living rooms, and video content is king. Chain emails are no longer considered cutting-edge communications. Now though, it’s all about TikTok dances, YouTube tutorials, and Instagram stories. For any brands looking

Fashion photography

Fashion Forward: Harnessing Fashion Photography to Build An Iconic Social Media Feed

Whether you know the origin story of cerulean, or your fashion knowledge is limited to the names of different garments. We can’t deny fashion is something that is around us every day. With its presence on social media being undeniable. Platforms like Instagram, TikTok, and Pinterest have transformed the way

Business

Navigating the UK Social Media Landscape

If your brand is looking for a diverse and dynamic audience that offers unique opportunities and challenges, then we encourage you to look at the UK audience. Requiring a strategic and creative approach, the UK social media landscape demands a understanding of the intricacies of regional social media. Don’t panic

snapchat

Evaluating Snapchat for Your Business: Key Considerations and Strategic Insights

Is it time for your business to leverage Snapchat for marketing?

Campaign

Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement

Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.

Company Policy

Essential Components of an Effective Social Media Policy

In today's fast-paced digital landscape, a robust social media policy is essential for any organisation aiming to harness the power of online platforms.

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