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Tag: Social Media News

Snapchat Introduces Enhanced Goal-based Bidding for Ads

Snapchat have begun giving advertisers a greater variety of options for how they bid on ads via its API. The new upgrade is called goal-based bidding and makes use of machine learning technology in order to allow users to make ads more relevant to their own goals. In a move

The First Ever Facebook Live 360 Broadcast

Facebook have announced the introduction of Facebook Live 360 degree video, with the first published 360 Live stream scheduled to be broadcast on the National Geographic Facebook page at 20:00 Greenwich Mean Time. Yesterday, in a post on Facebook Media Centre, the launch of Live 360 was announced by product

Facebook Adds Snapchat-esque Geo-filters

Facebook has continued its tirade into casual plagiarism by releasing another feature reminiscent of Snapchat’s lenses and filters. Facebook’s new Camera Effects Platform will allow users to add what they are calling “frames” – custom image geo-filters. Facebook have been on something of a feature poaching tirade in recent months,

Facebook Express Wifi Launched in India

Facebook’s Internet.org has launched a new service in India in a bid to connect those in currently under-served areas. Express Wifi works alongside local businesses to offer affordable access to the internet. This isn’t the first attempt Zuckerberg has made at trying to take advantage of parts of the global
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Twitter Introduces User-specific QR Codes

Twitter has now introduced QR codes for its iOS and Android apps, and as yet, nobody is entirely sure why. Very much in the same vein of Snapchat, the new feature allows users to directly follow users by scanning QR codes linked to their profiles. The new feature is a

Live Video is Coming to Instagram

Instagram CEO Kevin Systrom has confirmed that live video will be coming to the social network. Although there is no indication yet as to when these features will arrive, reports have suggested that live broadcasts will appear within users’ Stories carousels. At the beginning of the year many were citing

Vine App May Have a Future After All

Vine, the micro-video sharing app, may well survive oblivion after all. Announcements were made last month that Twitter would be discontinuing the mobile app. Now it seems that multiple companies have approached the social network vying to purchase Vine, including a number from Asia. While details of the bidders remains

Instagram Tests New Instant Shopping Feature

Instagram have started to test new features which could allow users to instantly purchase their favourite products direct from the social network. Ready to roll out on US iOS devices in the next week, the test will involve adding a ‘Shop Now’ call to action button on product posts by

Instagram Introduces Mental Health Support Tools

Social media has really helped open up opportunities for identification of depression and mental illness, and offers significant potential for prevention. Now Instagram have joined parent company Facebook on their task to do their part in helping individuals who might be struggling. Instagram have introduced a new tool that helps

Is Facebook Marketplace a Feature Too Far?

Facebook’s newest update introduced the world of classified ads to the social network. Reminiscent of Gumtree and Craigslist, Facebook Marketplace gives users immediate access to a local buy and sell board. But with users already abusing it to sell illegal and illicit items, could it be a feature too far