Advanced Techniques in Competitor Analysis on Social Media
Ignoring competitor analysis is one of the biggest mistakes that can be made when launching a social media strategy.
Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement
Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.
AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns
As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through strategic creative content. While creativity
The Essential Dos and Don’ts for Social Media Marketing in 2024 [INFOGRAPHIC]
If you have a brand or business, knowing how to navigate the often-confusing world of social media marketing can feel like an uphill struggle. After all, there are so many things to keep in mind, do daily, and avoid like the plague that it can all become very confusing, very
National Geographic Social Media Strategy: How They Create Captivating Content at Scale
Ever wondered what lies inside the National Geographic social media strategy? Our case study will tell you.
The Essential Ingredients of an Organic Social Media Strategy [INFOGRAPHIC]
Growing on social media can be hard – it’s a long game that requires a lot of dedication and commitment. That’s why setting yourself up for success right off the bat is essential. In the infographic below we’ve got seven essential elements to include in your organic social media strategy,
Four Elements of a Strong Social Media Strategy [INFOGRAPHIC]
Social media can be confusing. It can be hard to know where to start, or what you should even be posting on your accounts. But, when you break everything down into the main four sections, crafting your perfect social media strategy becomes much easier. In the infographic below, we’re looking
Social Media Tactics to Avoid
There are good social media tactics, there are bad social media tactics, and then there are social media tactics that you should completely avoid. Now and again, big global brands will launch a campaign that flops or release a tweet with disastrous messaging. It’s unfortunate, but it happens. However, some
Social Media Case Study: How Do Innocent Use It?
Innocent Drinks (known as innocent) is one of the most well-known smoothie and juice companies in the UK. Over the last few years, innocent have made a name for themselves as social media kings in their own right. As their social media presence grows, so does their audience of innocent
Social Media For Startups: Three Steps to Success
Three Steps to Success on Social Media for Start-Ups 1. Create your strategy before your profile 2. Choose your channels wisely and listen to your audience 3. Experiment and be willing to evolve. A social media presence is essential for startups and small businesses. Used well, social media can help shape your