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May 2024 Social News Round Up

While the sun may not have had his hat on in May, it appears social media platform teams have had their thinking hats on this month. We’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself a drink, sit back and

Business

Leadership in the Limelight: The Power of C-Suite Personal Branding

In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding to amplify their influence. At

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Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience

Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is no longer a mere option

Business

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance. For us, there are two

instagram

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been going on in the world

AIDA model

AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns

As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through strategic creative content. While creativity

Giraffe Social Media

Social Media News Roundup February 2024

It’s that time of the month again when here at Giraffe we dive into the latest social media news updates in the industry, so sit back, relax and enjoy whilst we give you the lowdown on what’s been happening this February. Instagram Tests New Limits on Hashtags Instagram is testing

Giraffe Social Media

Social Media News Roundup January 2024

Welcome back to a new year, hello 2024! We are only one month in and already the social media world is ripe with changes and updates across all major platforms. In the news this month, Instagram, X and LinkedIn. Let’s dive into our social media news update! Instagram Now Allowing

Giraffe Social Media

Social Media News Roundup December 2023

With the festive season in full swing, excitement crackles in the air like chestnuts on an open fire. While we eagerly await Santa’s arrival, let’s take a moment to explore some noteworthy social media happenings that are sure to pique your interest. Ready to dive in? Google Unveils Tracking Cookie Phase-Out Plan: What You

Giraffe Social Media

Social Media News Roundup November 2023

Welcome back to Giraffe Social’s monthly social media news roundup, bringing you the latest movements and headlines from across social media platforms. This month we dive into Instagram’s efforts to increase community engagement, Elon Musk reversing course on X features and Pinterest rolling out direct linking to more ad campaign

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