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Tag: Social Media

The First Ever Facebook Live 360 Broadcast

Facebook have announced the introduction of Facebook Live 360 degree video, with the first published 360 Live stream scheduled to be broadcast on the National Geographic Facebook page at 20:00 Greenwich Mean Time. Yesterday, in a post on Facebook Media Centre, the launch of Live 360 was announced by product

Facebook Adds Snapchat-esque Geo-filters

Facebook has continued its tirade into casual plagiarism by releasing another feature reminiscent of Snapchat’s lenses and filters. Facebook’s new Camera Effects Platform will allow users to add what they are calling “frames” – custom image geo-filters. Facebook have been on something of a feature poaching tirade in recent months,

The Office Christmas Party, Social Media and Not Getting Fired

“What I don’t like about office Christmas parties is looking for a job the next day.”                                                                                                                       – Phyllis Diller The office Christmas party is notorious for horror stories. It’s no wonder – your colleagues are the people you spend the most amount of time around. Add alcohol, carbs and the

Giraffe Social Media Twelve Days of Trendmas

It’s Christmastime and you would certainly know it if you stepped foot in Giraffe Social Media HQ. The garden has turned into a grotto, the music is 85% Christmas music and there seems to be an abundance of cookies around the place. So we couldn’t help but celebrate the only

Facebook Express Wifi Launched in India

Facebook’s Internet.org has launched a new service in India in a bid to connect those in currently under-served areas. Express Wifi works alongside local businesses to offer affordable access to the internet. This isn’t the first attempt Zuckerberg has made at trying to take advantage of parts of the global

Are We Moving Toward Standardised Social Media?

Social networks are trying harder than ever to offer what their rivals offer. Users are finding that whenever a new feature pops up somewhere, soon enough something inherently similar materialises on all of the others. So what’s the deal, guys? Are we moving towards standardised social media? It’s around this

Instagram Live Video & Ephemeral Direct Messaging

As one half of a two-part major update, Instagram live video capabilities have begun rolling out with an ephemeral twist on Stories to users globally. The new feature comes alongside yet another Snapchat-esque addition that allows users to send disappearing photos and videos as direct messages. The announcement of Instagram

How Much Should Marketers Rely on Facebook Metrics?

It’s not unlike Facebook to update the way they report insights to marketers. As the variety of content capabilities grow, the ability to accurately convey Facebook metrics becomes increasingly complicated. Couple that with periodical algorithmic changes and the challenge becomes even bigger. Instances of widespread errors in their reporting are
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Twitter Introduces User-specific QR Codes

Twitter has now introduced QR codes for its iOS and Android apps, and as yet, nobody is entirely sure why. Very much in the same vein of Snapchat, the new feature allows users to directly follow users by scanning QR codes linked to their profiles. The new feature is a

Live Video is Coming to Instagram

Instagram CEO Kevin Systrom has confirmed that live video will be coming to the social network. Although there is no indication yet as to when these features will arrive, reports have suggested that live broadcasts will appear within users’ Stories carousels. At the beginning of the year many were citing