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Tag: Social Media

Vine App May Have a Future After All

Vine, the micro-video sharing app, may well survive oblivion after all. Announcements were made last month that Twitter would be discontinuing the mobile app. Now it seems that multiple companies have approached the social network vying to purchase Vine, including a number from Asia. While details of the bidders remains

Another Facebook Live Fallacy

Facebook Live has yet again become subject of controversy as a pre-recorded video was shown under the guise of being live, through the network’s live video platform. The reputedly pre-recorded not-live “live” video in question was that of a sky-high maintenance job; somebody changing a lightbulb on a 609 metre

Instagram Tests New Instant Shopping Feature

Instagram have started to test new features which could allow users to instantly purchase their favourite products direct from the social network. Ready to roll out on US iOS devices in the next week, the test will involve adding a ‘Shop Now’ call to action button on product posts by

Community Management Mistakes That Will Alienate Your Audience

Every social media marketing strategy calls for community management to some extent. The degree to which these responsibilities take centre stage are dependent on the scale of each operation – while some smaller businesses may delegate community management as a secondary role for certain individuals, others require a full-time, devoted

Instagram Introduces Mental Health Support Tools

Social media has really helped open up opportunities for identification of depression and mental illness, and offers significant potential for prevention. Now Instagram have joined parent company Facebook on their task to do their part in helping individuals who might be struggling. Instagram have introduced a new tool that helps

Ensuring Social Media Security

Social media has significantly reduced the time it takes for messages to be communicated between brand and consumer, and vice versa. When you look at networks in terms of business and user growth’s popularity is undeniable – but as you’d expect with any technology at this scale there are security

Is Facebook Marketplace a Feature Too Far?

Facebook’s newest update introduced the world of classified ads to the social network. Reminiscent of Gumtree and Craigslist, Facebook Marketplace gives users immediate access to a local buy and sell board. But with users already abusing it to sell illegal and illicit items, could it be a feature too far

Instagram Adds “Save Draft” Feature

This week Instagram unveiled yet another feature intended to both improve the core components of the social network and enhance accessibility for users. The photo-based social networking app now allows users to save a draft of their photo edits so that they can return to them later… Very recently Instagram

Facebook Messenger Code May Hide Chatroom Feature

A glance behind Facebook may have revealed an unlaunched feature called Rooms, reminiscent of those notorious public chat rooms of the pre-social nineties and noughties. The hidden feature came to light after developer evangelist Chris Messina discovered that public chats were mentioned inside Messenger’s iOS app code. TechCrunch have reported

Our Favourite Social Media Fails of 2016 So Far

Social media has it’s fair share of funnies – not all intentional. In fact, some of the funniest funnies have come from misguided social media campaigns. If you make a mistake in marketing the likelihood is pretty soon somebody is going to point it out to you, and no marketing