Skip links
let's talk social
Giraffe Social

Tag: Social Media

LinkedIn Announces Conversion Tracking Capabilities

In a move to make the network more appealing for advertisers, LinkedIn yesterday announced the introduction of conversion tracking capabilities for LinkedIn Campaign Manager. The new features will allow marketers access to better insights into their Sponsored Content and Text Ads campaigns, giving them a greater understanding of what the

Facebook Tests Twitter-esque News Feature

Just when we thought Facebook had reached their quota of quarterly feature additions, the social network have begun testing a new addition to news feed reminiscent of Twitter’s controversial new algorithmic timeline. The social networking giant have begun testing “what friends are talking about” in an attempt to encourage users

Instagram Adds Zoom Function to Photos

Until now, when Instagram users posted a photo they could do so with expectations of a torrent of likes from parents desperately trying in vain to zoom in. This week that all changed as the photo-sharing network released an update to its iOS app (which is currently also being rolled
Tags

The AI that can Spot Markers of Depression in Instagram Photos

A team of researchers from Harvard and the University of Vermont have developed an AI program which can identify clinical depression in Instagram users at an accuracy rate of 70 percent- just by looking at their posts. The new machine learning program was reportedly applied to monitor and analyse the

#SaveTwitter & How Rumours Get Out Of Hand on Social Media

Twitter has unequivocally debunked rumours that the network was going to shut down in 2017 because of abuse received by one user on the network. While we can all rejoice in the fact that everything is still A-okay, it nevertheless raises questions about how quickly lies can spread online… #SaveTwitter
Tags

Shut Up and Listen; this is Social Media

On social media you’re never really more than two steps away from controversy. The reason for this is simple; it’s run by humans. It’s a community populated by people who say, do, and yes, laugh at, silly things. In order to get anything from it, businesses need to integrate themselves

Big Social Media Trends: Summer 2016

In the ever-changing digital landscape, keeping a hold on trends can mean the difference between becoming a real player or your brand vanishing into obscurity. Since the beginning of 2016 developments in app functionality and content capabilities has led to an even-more contested market, with networks vying for the business

Hyperlapse: Using Time Lapse Videos to Build your Instagram

Over the past year Instagram has made some serious inroads as a market-leader in social networking. Their significant re-brand back in April took a great deal of people by surprise and was met with widespread criticism, but since then it seems those naysayers have been all but silenced by developments

Instagram’s New Curated Video Channels

In something of a muscle move onto the territory of video-sharing giants like YouTube, Instagram have created a new curated channel that collects suggested video content from across the social network. “Videos You Might Like” has now been rolled out on the network’s Explore page for all users. Back in
Tags

How to do Social Media for Authors

Social media is everywhere; on our phones, on our computers and even in a follow request at the back of our new favourite book next to that witty little author’s bio. But why? Why has social media become such a necessity to the literary world that now even publishers recommend