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Tag: Social Media

The Best Way to get Customers Online? Become a Pokémon.

In the ever-changing digital landscape, businesses are constantly on the lookout for new and exciting ways to reach and engage with users. Social media marketing focuses on the process of luring users from social media onto their websites, attempting to elicit a real-world response from a digital platform. No app or network has

Snapchat Usage Among Adult Users Increases

Snapchat is increasing in popularity among adults over the age of 35. Traditionally a network for teens and younger adults, surprisingly the trend hasn’t had a major effect on it’s “cool” factor, and popularity remains high a this level. According to information made available by CNN Money, the percentage of
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How to do Social Media for Actors

Social media has rapidly become an indispensable tool for providing exposure for aspiring creative professionals. Whereas a few years ago actors could get by without a social networking presence, nowadays it’s become something of an expectation for ambitious and emerging performers to be active online. The key where actors are

New Pinterest Team Looks Set to Monetise Content

Pinterest have announced that they are acquiring the team behind an influencer­-driven shopping app called Tote. The announcement suggests that the social network are serious about rethinking how they monetise the wealth of creative content shared across the platform. The new hires created the Tote app which works by highlighting

How to do Social Media for Indie Game Developers

The game development scene has never been more accessible or inclusive. The tools needed to start learning the basics of dev are now available to pretty much anyone. Resources like Twine, GameMaker, or even Unity are just a few clicks away – often costing as little as zero pence. The result of this has

Instagram Begins Adding In-app Translation

Earlier this month Instagram announced that the network now boasts over 500 million users, of which an astounding 300 million are active daily users. The photo­-sharing network are aware that with a global user base of that scale, the accessibility of content is key to continual growth, and are responding

Social Media Day 2016: 4 Ways to Celebrate, Social Media Style

  Since its initial launch in 2010, Mashable’s Social Media Day has grown with each passing year. It is fast becoming an internationally-recognised day wherein people from all around the globe join to celebrate the impact that social media has had on our lives and the way we interact with
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Twitter Announces Emoji Targeting for Ads

Twitter have announced a new way to target ads on their network in time for World Emoji Day on July 17th. Businesses will now be able to use emojis as keywords in order to connect with users expressing similar sentiments… In a post on their blog on the 15th June,

Facebook Unintentionally Declares War in the Philippines

This year on June the 12th was Independence Day in the Philippines. As is customary on public holidays, Facebook celebrated the occasion by sending their best wishes to users ­- but this time they departed from their normal light-­hearted voice by accidentally claiming that the country was at war. Facebook