Social Media - Giraffe Social

small business marketing

Powerful social media management tools for small businesses

By now we are all well aware of the importance of social media for small businesses. As a community building tool at heart, it can be a crucial tool for building an engaged, quality audience. But while small businesses are certainly the ones who stand to gain the most from

Mountain Climbing

Mountain Climbers Document their Everest Ascent on Snapchat

If you thought the influence of finite content sharing network Snapchat stopped at college, you’ve obviously never climbed a mountain. Two mountain climbers have been documenting their ascent up Mount Everest on Snapchat and the results have been nothing short of tremendous. The professional mountain climbing duo Adrian Ballinger

Facebook Live

Live Streaming: Things to consider before going live with your brand

With YouTube and Facebook leaping to join Twitter’s Periscope on the live streaming bandwagon, there’s never been a better time to rethink how you actively build your network on social media. For B2C companies, creating content that is aspirational, emotional and above all else entertaining is key – and

Social Media

Twitter Stop Including Images and URLS in 140 Character Count

Founder and CEO of Twitter Jack Dorsey has made yet another move in a bid to help the network stand up among it’s competitors by allowing images and URLs to be discounted from the iconic 140 character count. Although a minor change it is nevertheless one that represents a departure

instagram

Time to Stop Whining and Start to Love Instagram’s New Look

Instagram’s new in-app look and logo have received a barrage of negativity and frustration since the update. Yesterday the photo sharing social network announced the release of a sleek new look alongside a brand new vibrant sunset-coloured glyph logo – the latter of which seems to have caused the most

Funny Hashtags

Hashtags Say The Funniest Things – 2016 Edition

Since their inception back in 2007, hashtags have become a staple of our social media existence. They allow users to discover and contribute to a rapidly emerging global dialogue simply and instantaneously. And guess what – they can also help make life darn hilarious… While there may be less Twitter

business social media

Instagram Announces Business Page Developments including contact button

In a move that could prove very popular among business users, and very lucrative for the network itself, Instagram have announced that soon companies will be able to include a contact button on their profile. The new feature comes among two other notable profile features which look to make business

Social Media

Marketers leave Twitter in favour of other Ad Platforms

Twitter shares dramatically dropped by 16.3 percent on Wednesday, bringing their total drop so far this year to 36 percent. Analysts have warned that the network could face losing a significant chunk of their advertising revenue by marketers to rival social networks. Following an announcement by Twitter that marketers had

Social Media

Twitter Steps Up to Halt Harassment

Twitter have taken a decisive step towards addressing concerns surrounding harassment on the platform by adding a new tool that will allow users to report multiple cases of abuse en masse. The social network believe that the changes will help give context surrounding the extent of a case of abuse

Facebook Live

Facebook Live gets Serious

Facebook Live, the live streaming service attached to the world’s largest social networking site, recently received a huge overhaul in attention after CEO Mark Zuckerberg announced that users would soon be able to stream from any device. The social network is often at the forefront of industry defining developments and

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