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Tag: Social Media

Facebook Live gets Serious

Facebook Live, the live streaming service attached to the world’s largest social networking site, recently received a huge overhaul in attention after CEO Mark Zuckerberg announced that users would soon be able to stream from any device. The social network is often at the forefront of industry defining developments and

How to do Social Media for Comic Book Stores

If there is one type of industry that naturally succeeds on Social Media, it’s the one that has a die-hard fan culture. These are the type of followers who are not only willing to engage with a conversation, but want to contribute to it. However, that doesn’t necessarily make it

How to do Social Media for Zoos

  We need to have a serious talk about Social Media. Last year the amount of active UK Social Media users shot up by 4.6% to 32.3 million. Social Media usage on mobile also grew by 17% and is expected to reach a record 50.8% of all UK mobile users

Is the Future of Social Media in Live Streaming?

  Live streaming has recently been catapulted back into the limelight through the work of streaming apps like Periscope. While live-streaming is in no way a new concept, the ease of accessibility that has come from new technology has helped elevate it to new heights of popularity and given ita
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Why Social Media might not be for You

“Having a social media account doth not make a social media expert…” – Anon We are currently in the midst of a social media skills gap and it’s all ironically down to a miscommunication. While mainstream personal usage of social networks has increased, so have companies’ understandings of the potential
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What came first, Social Media or The Internet?

  Social Media has become a phrase that we use all too often nowadays; and it’s no surprise when you consider how it has become intrinsically linked with our day-to-day lives. Like any lasting technological innovation, the concept of Social Media came from humble beginnings – way before the Internet

Why it’s difficult to heart Twitter’s new update

  Twitter’s new ‘heart’ update has been received with a wide variety of feedback; some love it, others despise the change. With an icon shift to something so emotionally recognisable, there are certainly a number of undeniable psychological positives. However, criticism has labelled the update as unwarranted – and there

Could Social Media Change the World?

  Social media as a phenomenon has grown at an exponential rate, to the point in which it is ingrained in our culture. Social networks have become places where users are able to communicate, express themselves and remember the past at the click of a button. Through social networks, Internet

Social Media Popularity Update: Autumn 2015

  Wondering what the most and least popular social networks have been throughout the last few months? In our Social Media Popularity Update we’ve rounded up some of the most interesting facts and figures we can find. As any Social Media Marketing Guru knows, digital marketing campaigns without analysis are