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Tag: Social Media

How Nokia and Microsoft are using Social Media in The Smartphone War

  Late in April 2014, Microsoft officially acquired the Nokia brand, and with it, all of its patents into manufacturing smart phones. With that they also gained its strong social media presence. So what is the Nokia brand doing to try and win the Smartphone war for Microsoft? Nokia Conversations Nokia
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10 Rubbish Pieces of Social Media Advice

  Looking for an updated version of this article? Check out our newer article – Popular Social Media Myths Busted! Have you noticed that more and more people are beginning to call themselves social media ‘experts’? We have. Just because we – in the Western world – now spend our time
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7 Social Media Lessons You Can Learn From The Movies

    We are always on the lookout for social media inspiration and it can come from the strangest of places – and Hollywood is no exceptions… We’ve done a little research and discovered many lessons that can be learned from our friends on the big screen. Here are seven that we think

How do Vanish use Social Media?

Vanish, produced by Reckitt Benckiser, is a brand of stain removal products, and it’s not just their products that have a crisp finish – their social media is pretty crisp too… Vanish have expanded their brand world wide on Facebook, mostly due to their online campaigns. Just by quickly glancing at

How do you Measure ‘Real ROI’ in Social Media?

One question we get asked a lot when speaking to new clients, is ‘how do you measure ROI in social media?’ – And its a very good question. When you invest money into something you expect to see a return from it in the short term; and preferably in monetary

Businesses Feeling the Burn of Social Media

Customers and sales are a business’s best friends. Sales achieve revenue – great sales achieve profit. So what happens when businesses forget to address their customers as individuals and fail to meet their expectations, needs and wants? Can a business survive without identifying their customer’s problems or will they just lose

Are You Monitoring Social Media?

Editors note: This post was first created back in April 2014. Although it gives a nicely rounded view on the importance of social media monitoring, the most effective tools may have altered slightly. Check out our newer post on social media tools for small businesses for a better insight! Monitoring

How are Social Media ‘Loyalty’ Programs Helping Businesses Thrive?

Social media is constantly active. People’s opinions and reviews are always being shared. If a consumer wants to discover more about your business then social media is a great, informative place for them to go. Now social network loyalty schemes are the hoping to transform the customer experience. Social media