Marketing on Pinterest can be an invaluable tool for brands looking to maximise their reach on social media.
With 465 million monthly users, Pinterest offers unique opportunities for industries that thrive on visual content. Marketing on Pinterest allows brands to engage users who actively seek ideas and solutions, driving purchase intent and delivering unmatched results.
In our infographic, we’re exploring five different industries that can thrive on Pinterest, making the most of the platform’s highly-visual nature. But before we dive into the industries themselves, why does Marketing marketing on Pinterest stand out?
Why Marketing on Pinterest Stands Out
Pinterest users are planners. Unlike other platforms, where content often serves entertainment purposes, Pinterest drives intent-driven activity.
This means users are actively searching for ideas, solutions, and inspiration. Pins have a lifespan of three months or more, ensuring consistent traffic long after the initial post.
If this has been enough to convince you to start marketing on Pinterest, be sure to check out our full deep-dive into making the most of Pinterest!
Industries Benefiting Most from Marketing on Pinterest
Now that we know what makes marketing on Pinterest stand out from the other social media networks available to us, it’s time to look at the five industries that can thrive on the platform!
These five platforms are the fashion & apparel, home décor, health & wellness, food, and finally travel & experiences industries. But why is this the case? This is something we explore in more detail below:
Fashion & Apparel
Pinterest is a haven for fashion enthusiasts. Brands can showcase collections and style inspiration, directly engaging with users looking for seasonal trends or outfit ideas. By using features like Idea Pins, fashion marketers can connect their products to real-life applications, encouraging purchases.
If you’re a fashion brand looking to expand your reach through marketing on Pinterest, be sure to check out our guide to creating high-quality fashion photography for social media!
Home Décor & Renovation
Whether users are planning a renovation or searching for décor ideas, Pinterest offers unparalleled reach in this industry. Visual boards allow brands to share transformations, DIY projects, and tips, ensuring users return for inspiration.
If you’re a branding focused on home décor or renovation, you’d do great to post a range of high-quality photography showing inspirational designs and home layouts. Not only will this benefit your audience, but also put your brand front of mind.
Health & Wellness
From self-care guides to workout plans, Pinterest is a hub for wellness content. Marketing in this space enables brands to create interactive, engaging content that encourages healthy lifestyles.
Remember, if you are starting out in marketing on Pinterest, but not sure how to measure success, we’ve got you covered! In this infographic, we look at the five essential metrics all marketers need to track!
Food & Beverage
Recipes dominate Pinterest. Brands can use high-quality visuals and targeted keywords to capture users looking for meal ideas. Seasonal and festive cooking trends offer additional marketing opportunities.
A great approach for any brand in the food industry is regularly publishing recipes that users can try out. Remember, Pinterest is an inspiration platform, so finding ways to learn your brand into that is essential.
Travel & Experiences
With rising interest in unique travel destinations, Pinterest allows travel brands to inspire and guide users in planning their next adventure. From scenic imagery to detailed itineraries, marketers can position their offerings at the centre of users’ travel plans.
Any brand in the travel or experiences industry will see a huge benefit from marketing on Pinterest, so be sure to making use of the platform!
Conclusion
Marketing on Pinterest is not optional for industries that rely on visual storytelling and high engagement.
Its unique features, long-lasting content, and intent-driven audience make it a top choice for fashion, home décor, health, food, and travel brands. If you find yourself working in any of those industries, now it the time to start marketing on Pinterest.
But if you’re not sure where to start, and need a hand with marketing on Pinterest, be sure get in touch with the team at Giraffe Social today!
The Marketing on Pinterest Infographic
Check out our full marketing on Pinterest infographic below, with a roundup of everything you’ve read in this article, as well as a few more tips and tricks!
This infographic was created using Facebook demographic statistics from DataReportal and Statista.
