Ferris Bueller once said, “Life moves pretty fast. If you don’t stop to look around once in a while, you could miss it.” He wasn’t talking about the world of social media, but he could have been.
It’s easy to neglect the most important features of social media platform; the features that could play a significant role when it comes to marketing your business. Here are some social media features that you shouldn’t neglect…
Twitter Advanced Search
You get all kinds on Twitter, don’t you? So if you want to cut through the noise and target relevant people of real value, using Twitter’s advanced search option is the way forward. A constant stream of updates makes it difficult to find the accounts and conversations you’re looking for, so narrow your search to a particular location or to mention specific key words. This is one of the best ways track what’s happening in your industry.
Facebook Interests
Most people still aren’t even aware of this Facebook feature. These lists are an incredibly effective method of organising the people and pages you have on Facebook so that it compartmentalises what you want to see. It’s a great process of separating the friends that you’ve grown up with, for example, from the news accounts where you get your information from, which goes a long way to improving user experience.
Google + communities
If you’re not on Google + yet, what on earth are you waiting for? Users have the ability on this platform to create and post in communities around issues and topics that affect them. For example, if you want to post an inspirational quote on a Monday morning, there are a range of relevant groups where this type of post would be appreciated and engaged with. What’s more, posting in popular communities rapidly increases your number of page views too.
Google Analytics
This feature makes it so easy to see what’s connecting and what’s not in terms of your online strategy. Knowing your audience, their behaviour and what they want is paramount to your success and the best way of measuring this is through traffic stats. It shows who visits, when they do, where they land, where they come from and so much more.
Want to learn more about the social media features you’re ignoring? Get in touch today.
Photo Source:Photo: Harland Quarrington/MOD [OGL], via Wikimedia Commons
