In 2024, social media users are becoming wise to the traditional tricks of digital marketers. And as such, the usual ways for businesses to reach their audience on social are becoming less and less effective.
So how do business owners, who rely on social media to spread awareness of their brand, get around this?
Introducing employee advocacy!
The Benefits of Employee Advocacy
Enhanced Trust
Consumers are more likely to trust recommendations from people they know over traditional advertising. Employee advocacy leverages this trust, with employees acting as credible ambassadors for the brand. Their authentic voices can significantly enhance the brand’s credibility.
Increased Brand Awareness
When employees share content about their workplace, they extend the brand’s reach to their personal networks. This vastly increases brand visibility, as each post has the potential to be seen by hundreds, if not thousands, of people who might not otherwise encounter your brand.
Cost-Effective Marketing
Employee advocacy is a low-cost marketing strategy. It leverages existing resources—your employees—reducing the need for expensive advertising campaigns. The return on investment can be substantial, given the organic reach and authenticity that employees bring.
Boosted Employee Engagement
Encouraging employees to participate in advocacy programs can make them feel more connected to the company’s mission and values. This increased engagement can lead to higher job satisfaction, which in turn reduces turnover rates.
Improved Reach
Content shared by employees typically has a much higher reach compared to the same content shared by the company’s official accounts. This is because social media algorithms favour personal accounts over brand pages, leading to better visibility.
Talent Attraction
Prospective employees often research a company’s culture before applying. When employees share positive experiences on social media, it can significantly improve the company’s employer brand, making it easier to attract top talent who resonate with the company culture.
Strengthened Company Culture
A strong employee advocacy program fosters a sense of community within the workplace. It encourages collaboration and communication across departments, which strengthens the overall company culture.
Lead Generation
Employee advocacy can drive more qualified leads to your business. When employees share industry-related content, it positions them as thought leaders, which can attract potential customers. This organic lead generation often results in higher conversion rates.
Enhanced Insights
Tracking the performance of employee advocacy efforts provides valuable insights into what content resonates most with your audience. This data can be used to refine future marketing strategies, ensuring your brand’s messaging is always on point.
Thought Leadership
Encouraging employees to share insights and industry news can position your organisation as a thought leader. This not only enhances the company’s reputation but also helps employees build their personal brand, benefiting both the individual and the business.
The Full Employee Advocacy Infographic
Ready to learn more about employee advocacy? Check out the full infographic below!
