In the world of graphic design, there are twelve primary principles, or underpinning rules, that allow design products to effectively convey a message to the reader.
These principles allow graphic designers, content creators, and really anyone working with a visual medium, to create high-quality, compelling compositions.
In our infographic – based on a training session hosted by our in-house graphic designer Sam – we explore the world of rhythm, and the five primary principles of regular, flowing, and progressive rhythms.
What is Rhythm?
Rhythm isn’t just for music! As a graphic design principle, rhythm refers to the relationship between elements to create a sense of harmony. These can be seen very clearly in patterns, but aren’t limited to just that.
Within the rhythm principle, there are three types of rhythm to work with:
- Regular Rhythm: This utilises a repeating, predictable pattern to create a specific effect and lead the viewer’s eye through the composition.
- Flowing Rhythm: This form conveys a sense of movement through a composition. You can repeat specific elements throughout your composition in a pattern, which evokes the sensation of movement.
- Progressive Movement: Progressive rhythm is a combination of the regular and flowing rhythms. It begins with a uniform, predictable rhythm and gradually incorporates unexpected additional elements.
The Rhythm in Content Infographic
Be sure to check out the full infographic below to learn all about rhythm in graphic design, and how you can use it in your social media content!
PS: Dive into a full guide for rhythm and how you can use it to make better social media content here.
