Having a company blog can be one of the most valuable tools for helping your company succeed on many different levels. It allows you to easily to update and share new information about your company on a monthly, weekly or even hourly basis, which makes it a great way of engaging with new and existing customers – but that’s not all…
Blogging is a world where you can express, inform and entice your target market and, if addressed correctly, can be extremely rewarding.
If you feel like your company needs that extra boost, then blogging could be the answer. Good content is an all but guaranteed way of maximising a company’s reputation. Not only is having a blog easy to maintain, but it is also a cost effective marketing investment which you won’t regret. Here are a few reasons why you should start your business blog today.
Easy to set up
Firstly, a blog is simple, effective and easy to maintain. You don’t have to be a graphic designer or computer genius to know how to get it started. As long as you have established the suitable content, decided how often it will be updated and chosen an appropriate style and tone of writing, your blog will do the rest of the work for you. You can simply choose a design layout from WordPress or Hubspot which are popular blog sites for beginners – just follow the instructions and your blog will be up and running in no time.
Communication channel
Having a blog creates a platform for connecting and sharing information to your target market, making it a direct communication channel which is vital for reaching all audiences. Blogs provide new and existing customers with information about your company and is a great way of building and maintaining your company reputation and customer relationships.
Customers will look to you as a reliable resource for information on your industry, encouraging future custom. Not only do blogs communicate to existing audiences, they also help bring in different kinds of customers as well, broadening your target market which could have been difficult to do so beforehand. Sharing your blog content down your social media channels is also the perfect way to boost traffic to your website.
Brand exposure
Most importantly, a blog gives your company a voice. It’s also the place to let your brand’s personality shine and show people what you’re all about. A blog creates a place to talk about new products, services, news topics, market trends and share company values beyond your websites ability. It encourages interaction, comments and feedback from customers, which you should make a priority to reply to in order for customers to feel valued and satisfied. You should also consider frequently asked questions from emails and phone calls that customers may wish to query and answer them in a blog post.
In essence, you’re providing an answer before they even know the question which makes your company look more appealing as you have effectively done your research. Each post in your blog should build to your overall brand awareness, making it a long term asset in promoting your expertise, products and services.
Boost your SEO
Blogs can also contribute to SEO. Websites for start up blogs will now usually provide web savvy users with the option to manage search engine preferences. SEO will help increase traffic to your blog and connect your content with your target market. Every time you post a blog with keywords relevant to your business, you are increasing the chance of customers finding your company on search engines. Google, for example, recognise new information from blogs by giving that content higher placement when customers search for related topics. Search engines love valuable content and they will definitely reward you for it. It really is a win-win situation.
Promotion
Finally, whether you’re advertising a particular promotion or have a new product you want to highlight, you may not have the right place to promote this on your company website. This can be quite common for a company website only concerned with highlighting major components about the business, but a blog is a fantastic place to post temporary and time sensitive information. Blog posts may not always hold great feature status, but storing them all in a continuous blog will keep their timeless value.
By Content Assistant – India Minns – @IndiaMinns
